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Introducing SEO.md

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SEO.md is a plain-text file that lives in your repository root. It tells AI search engines  - ChatGPT, Claude, Perplexity, Gemini -  exactly how to understand and cite your brand. It is an open standard, like CLAUDE.md or AGENTS.md , but purpose-built for AI Engine Optimization (AEO). Why We Built It Traditional SEO is optimized for Google’s algorithm. You write content, build backlinks, and hope the crawler rewards you with rankings. But AI search is different. When someone asks ChatGPT “what’s the best tool for X?”, there’s no ranking. There’s a citation — or there isn’t. The difference between being cited and being invisible comes down to how well the AI understands your brand . Right now, that understanding is implicit. AI engines infer it from your content, your backlinks, your schema markup. Most brands leave this to chance. SEO.md makes it explicit. What It Looks Like ## My Brand ## Site site: type: saas domain: mybrand.com canonical: https://mybrand.com ## Keywords keywo...